First 365 Executive Onboarding
Project
First 365 is an executive development program at Intuit designed to support leaders in their first year. The program introduces executives, managers, and new employees to Intuit’s leadership approach through a structured, year-long experience.
Services
Brand identity and visual system (within intuit brand guidelines), digital and print workbooks, presentation design and templates, custom iconography and frameworks, zoom backgrounds and virtual assets, branded swag
Details
Client
Intuit
Mountain View, California
Year
2022
The Challenge
Building An Executive Onboarding Brand Built For Leadership.
With no existing identity, the goal was to create a recognizable brand for Intuit’s executive onboarding experience. The system needed to feel elevated and distinct—while remaining fully aligned with Intuit’s established brand guidelines.
The design had to translate seamlessly across presentations, onboarding materials, and digital environments, supporting leaders from their first interaction through ongoing development.
The Outcome
A Consistent Experience at the Highest Level
The F365 identity delivered a familiar, cohesive experience for Intuit’s executive audience—designed to translate seamlessly across both in-person and virtual onboarding.
Built entirely within Intuit’s brand system, it provided a clear, scalable framework that could support the company’s highest echelon of employees without adding complexity or breaking brand.