Power Sales Group
Project
A brand refresh for Power Sales Group, modernizing a long-established manufacturers’ rep firm with a sharper identity built for print, digital, and environmental use.
Services
Logo redesign, visual identity system, business card design, stationery design, signage graphics, brand standards, and marketing collateral, web site graphics
Details
Client
Power Sales Group
Portsmouth, New Hampshire
Year
2021
The Challenge
Refreshing An Established Brand Without Losing Recognition.
Power Sales Group needed a modern identity that respected the equity of its long-standing brand while giving the company a cleaner, more confident look for current marketing and sales efforts. The refreshed system had to feel professional, flexible, and strong across business cards, signage, presentations, and digital use.
Power Sales Group, formerly based in Danvers, Massachusetts, needed a brand refresh after 25 years to modernize its identity for a more mature marketplace. The logo brings together ideas of momentum, partnership, and sourcing in a clean, versatile mark built for long-term use.
Bringing the Brand Into The Workspace
When Power Sales Group relocated from Danvers, Massachusetts to Portsmouth, New Hampshire, the move created an opportunity to extend the refreshed brand into their new office environment.
Custom wall graphics were designed using the updated logo system and color palette, transforming the workspace into a branded environment that reflects the company’s energy and professionalism.
By applying the new identity to the physical space, the relocation became more than a change of address—it became a visual launch for the company’s updated brand.
The Outcome
Modern Branding For The Next Phase Of The Business
The refreshed identity gave Power Sales Group a stronger presence across print, signage, and office graphics.
Applied to their Portsmouth, New Hampshire office, the brand now presents a clean, unified image for clients across New England.
