Fitzgerald Physical Therapy
Project
A decade-long design partnership supporting the growth of a regional physical therapy practice through brand refinement, marketing materials, and consistent communication across locations.
Services
Brand identity refinement, Website design and digital updates, Print and marketing collateral, Signage and environmental graphics, Sub-brand graphics and campaign visuals, Apparel and promotional products, Print production and vendor coordination
Details
Client
Locations
Woburn, Melrose, and Wilmington, Massachusetts
Relationship
Ongoing client for 10+ years
The Challenge
Supporting A Growing Practice With A Brand That Could Keep Up.
Fitzgerald Physical Therapy Associates has steadily expanded its services and locations across Massachusetts. As the practice grew, its visual identity and marketing materials needed to evolve alongside it.
The challenge wasn’t creating a brand from scratch—it was maturing an existing brand without losing recognition or trust built with patients over many years.
Over the course of a decade, the work has included refining the logo, developing supporting graphics, and building a library of marketing materials that maintain a consistent visual language across multiple clinics and programs.
The goal has always been simple: make the brand feel professional, approachable, and consistent wherever patients encounter it—online, in print, or in the clinic.
A Brand That Continues To Evolve
Rather than a single project, this has been an ongoing evolution as the practice expanded.
Key work includes:
- Refining and modernizing the core logo
- Creating sub-brand graphics for sports
- Designing brochures, mailers, and patient materials
- Developing clinic signage and expansion announcements
- Producing branded apparel and promotional items
- Supporting website updates and digital visuals
Each piece builds on the same visual system, keeping the brand consistent across locations and programs.
Fitzgerald Physical Therapy Associates has been a Holy Carp Design client for over a decade, returning for ongoing brand development as the practice expanded across multiple Massachusetts locations.
The Outcome
A Brand That Grew With The Practice
Over a decade of collaboration has produced a cohesive visual identity across locations, services, and marketing.
Consistent design across print, signage, apparel, and digital materials reinforces Fitzgerald’s reputation while allowing the brand to evolve as the practice grows.
