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The Supreme Court Just Drew a Line on AI Copyright.
We dug into AI this week on Creavo—specifically the copyright ruling, how AI is actually showing up in client work, and where it helps (versus where it completely falls apart).
There’s a lot of noise around AI replacing creative work. Most of it ignores how things perform in the real world.
A few highlights from the conversation:
AI Can’t Be Copyrighted—And That’s a Bigger Deal Than People Think.
A recent decision left in place the ruling that purely AI-generated artwork cannot be copyrighted in the United States. That’s not just legal trivia—it has real implications for branding.
If a business builds its identity entirely from AI-generated assets, ownership becomes murky. You may not fully control the work, and you certainly can’t protect it the same way you could with something created through a human-led process. For something as foundational as a logo, that’s a gamble most people don’t realize they’re taking.
When AI and Human Design Go Head-to-Head.
One project turned into an unintentional test.
AI-generated concepts were compared directly against a human-designed logo—not in a controlled setting, but out in the real world.
The client showed both options to friends, peers, and even random people in public. Every time, the human design came out ahead. Not because it was louder or more complex, but because it actually resonated and held up across different contexts.
That’s the part most AI conversations skip—the difference between something that looks interesting and something that works.
Why AI Designs Struggle Outside the Screen.
AI tends to produce work that looks polished at first glance but breaks down quickly in application. The outputs often lean toward high detail and dimensional effects that don’t translate well when the design needs to function in the real world.
Logos, especially, have to be practical. They need to scale, reproduce cleanly, and hold up whether they’re printed, stitched, or viewed at a distance. That layer of thinking—how something behaves beyond the initial visual—is where experience still matters.
AI Works Best as an Assistant, Not a Decision Maker.
We’re both using AI, just not as a replacement for the work itself. It’s useful for speeding up research, organizing information, and handling repetitive tasks that would otherwise slow things down.
Where it falls short is in judgment. It doesn’t understand nuance, context, or trade-offs the way a human does. It can generate options, but it can’t tell you which one actually solves the problem.
That’s the difference. AI can support the process, but it doesn’t replace the thinking behind it.
Thats a wrap.
AI isn’t going anywhere, and pretending it will isn’t a strategy. But neither is handing it the wheel and expecting good results.
The advantage still comes down to how it’s used. The people who get the most out of it are the ones who already understand the work—and use AI to move faster, not to think for them.
If you want the full discussion, check out Creavo Ep 6.
“I brought him back into the space where logo design lives and is happiest—flat color, one-color, reproducible, iconic.”
If you want a brand that actually works in the real world, not just on a screen—let’s talk.
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